OXRXO

IP Solutions

Service Design Case Study

Transforming localization with a unified, AI-powered self-serve platform - from a manual, email-driven translation service to an end-to-end digital ecosystem spanning quoting, delivery, payments, and enterprise scale.

01

Context

How it started

02

Ecosystem Discovery

Understanding the landscape

03

IP Lifecycle

Entire IP Solutions Evolution & Journey

04

Service Blueprint

Designing a Unified IP Experience

05

Current State Service Analysis

Understanding how services work

06

Future State Service Vision

Designing a Unified IP Experience

07

Experience Design

Enabling service delivery through digital experiences

07. Experience Design

Audit & discovery

07. Experience Design

Design & Prototyping

07. Experience Design

Validate

08

Outcomes

Customer, operational, and business improvements

Outcome overview

Delivered RWS's first modern digital IP Maintenance experience, addressing a longstanding competitive gap and establishing the foundation for a unified IP services ecosystem.

08. Outcomes

Customer Impact

08. Outcomes

Operational Impact

08. Outcomes

Business Impact

09

Reflections & Deliverables

Reflections from stakeholders and key project outputs

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